India's FMCG supply chain runs on Tally. Walk into an authorised stockist's godown in Madurai and behind the counter is a PC running Tally Prime, billing hundreds of kiranas every day. The data is there. The prices are there. The stock levels are there. But no two stockists name their products the same way.
Consider Surf Excel Easy Wash 1kg. Across four stockists in Madurai, it appears as: "SURF EXCEL EW 1KG", "Surf Excel Easy Wash 1 Kg", "SurfExcel-EW-1000g", "UNILEVER SURF EW KG". Same product. Four different names. Four different HSN entries. Two different prices.
VeBy's standardisation pipeline handles this in three layers. First, HSN and GST validation: every product entry is validated against India's HSN master. A product with GST 18% on an HSN code that mandates 5% is flagged and corrected. Second, name normalisation: brand name + product line + variant + quantity becomes the canonical form. Machine-verified against FSSAI and brand databases. Third, MRP verification: the consumer-facing price cannot exceed the printed MRP. Any stockist entry that bills above MRP is flagged before it reaches the app.
The compounding moat: every stockist we onboard adds product corrections to the central corpus. A name normalisation learned from stockist 3 applies to stockist 47. The data gets smarter with scale — not because we hire more people, but because the system learns.
“The data standards layer is, functionally, the operating system of VeBy's distributed warehouse.”
This is an effort to unify existing warehouse capacity. VeBy does not build storage. We build the language that makes the 750+ MDCPSA member network's data speak to the consumer — one clean catalogue from many stockists.