Stop paying the
platform's
commission.
Online stores inflate the MRP, then show you a discount on it. VeBy connects you directly to the authorised stockist — real prices, no markup, no invented “deals.”
Stockist's Tally / Marg
Existing billing software. Zero change.
VeBy Connector
Pulls live prices, HSN, stock. No Inventory. Only Information.
Your VeBy App
Browse stockist-price products. Order. Delivered next day.
Three steps. No compromise on price.
From your city's authorised FMCG stockist to your doorstep — with none of the platform markup in between.
Browse at stockist price
Browse everyday FMCG — rice, oil, shampoo, household goods. Every price is the same price the stockist charges — no commission added.
Place your order
Add to cart, pay online. Your order goes directly to the nearest authorised MDCPSA stockist.
Delivered next day
Your order is packed from the stockist's godown and delivered to your door the next day.
The “deal” still costs you more
Online stores inflate the printed MRP, then show a discount on it. Even the “offer” price stays above VeBy's everyday stockist rate. Real examples, June 2026.
| Product | Real printed MRP | Online app “deal” | VeBy |
|---|---|---|---|
| Boost Health Drink 1kg | ₹440 | ₹423 | ₹420 |
| Pears Soap (pack of 4) | ₹320 | ₹392 | ₹309 |
VeBy shows the authorised stockist's actual rate — no inflated MRP, no invented discount. See the full breakdown →
The moat is the supply chain.
And VeBy is MDCPSA-owned.
MDCPSA — 750+ members
Madurai District Consumer Product Stockist Association. VeBy is association-owned — its 750+ members are the supply chain. Not replicable without deep industry relationships and years of trust in the Madurai FMCG trade ecosystem.
Passive ERP connector
Zero behaviour change for the stockist. The connector reads Tally/Marg silently. Every new stockist onboarded grows the data corpus — compounding product intelligence.
Association playbook
One association is the gateway to a whole city's stockist base. Most Indian districts have an FMCG stockist association built the same way — the MDCPSA model is our template for expansion.