In a companion post we showed how online stores inflate the printed MRP to make a discount look big. VeBy can't do that — not as a policy, but as a rule in the pipeline. Every price is validated before it's ever shown, and the printed MRP is a hard ceiling.
The MRP ceiling
The consumer-facing price can never exceed the printed maximum retail price. Any stockist entry that bills above MRP is flagged and held back before it reaches the app. There is no path in the system for a listing to show a price higher than the pack's own printed limit. The thing the discount illusion depends on simply isn't possible here.
HSN and GST validation
Every product entry is checked against India's HSN master. If an entry carries GST at 18% on an HSN code that mandates 5%, that's a data error — and it's caught and corrected rather than passed through. Tax correctness isn't an afterthought; it's a gate the data has to clear.
Flag, don't silently pass
The principle throughout is fail-closed: when an entry looks wrong, the pipeline flags it instead of publishing it and hoping. A held listing is a fixable problem; a wrong price in front of a consumer is a broken promise. We'd rather show fewer listings than one dishonest one.
Honest by construction
"We never charge above MRP" isn't a line you have to take on trust — it's enforced in code on every entry, every sync. The consumer claim and the engineering are the same fact, seen from two sides.