The stockist’s own marketplace.
VeBy wires a distributor’s existing ERP straight to consumers — no platform commission, no inventory. Association-owned supply, asset-light delivery, live in Madurai.
The facts.
MDCPSA-owned
VeBy is owned by the Madurai stockist trade itself. One association relationship unlocks a whole city’s distribution — not replicable stockist-by-stockist.
Passive ERP connector
A silent connector reads the stockist’s existing billing software — Tally, Marg, Excel. Onboarding is near-zero effort; they don’t change how they work.
No commission, no inventory
VeBy takes a thin take-rate on GMV — not a platform-style commission off the stockist’s margin. Zero inventory, zero dark stores.
Live in Madurai
The consumer marketplace is live in Madurai, with Tamil Nadu expansion — Chennai, Coimbatore — already scaffolded.
Proven on stockist #1
The connector is validated end-to-end on a real HUL distributor — live stock pulled, normalised, and served to consumers.
Asset-light fulfilment
Last-mile via 3PL partners, including Quika. VeBy owns the demand, catalogue, and connector — not a fleet.
VeBy is raising.
- MDCPSA connector rollout — package and deploy across the stockist base
- Consumer demand engine — acquisition and retention in Madurai
- Operations and compliance — clean cap table, privacy, payment flow
Full economics, traction, and terms are in the investor briefing.